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Selling Your Home

Selling a home can be an overwhelming process. As the home seller, you must gather as much information as possible about your house. You have to set a price, place ads in the paper, field calls from prospective buyers, hold open houses and then put on your best smile and sell that house like a pro. And don't forget about the negotiations! Now try juggling all that's involved while holding down a full-time job and looking for a new home for your family to move into. These tasks can be stressful and turn into a nightmare while trying to navigate the paperwork and making sure you took all the right steps. That’s where Pinnacle Property Group comes in. We will ensure your house sells in a timely fashion and that you are satisfied with the sale price.

FACT: Up to 58.4% of homes that went on the market FAILED TO SELL!

At Pinnacle Property Group, we offer a proven, repeatable system to determine your home’s current market value and suggested listing price. Our certified team of expert Realtors® will become your number one resource during the listing and selling process. You already have enough to worry about. Let your Pinnacle Agent handle the transaction from start to finish so all you focus on is on your family and getting your new home.

FACT: Did you know there are over 115 variables involved in the home selling process that influence the price of your home? If you proactively manage all of these variables your home will sell at the top of the market…if you ignore these variables your home will attract much lower offers or worse, no offers at all.

HIRE THE RIGHT REAL ESTATE PROFESSIONAL FOR THE JOB

Having a license and succeeding as a professional in the industry are two very different things. To find a true real estate professional – one who will represent your interests and provide valuable insight and advice regarding what is likely your biggest sale – follow these steps.

Do your research. Studies show that home sellers who use a Realtor® to represent them generally get a better price than those who sell the home themselves. Realtor® are up-to-date on all the latest rules, regulations and market data to effectively sell your home. Speak to your Pinnacle agent and ask for referrals and talk to past clients. Don’t make an agent’s commission the sole deciding factor – you wouldn’t put your life in the hands of a doctor because he or she had the lowest fee; why would you want to do that with your largest financial investment?

Make sure your agent is a Realtor®. A Realtor® is a licensed real estate professional who is a member of the National Association of Realtors® and subscribes to its strict Code of Ethics, which obligates Realtors® to be honest with all parties involved in a transaction, whether it is the buyer, seller, or cooperating agent. A real estate licensee has passed an exam; Realtors® are true professionals. Equally as important, Realtors® can take the emotion out of the transaction and have a level of objectivity that you may otherwise not have.


The Pros: Exposure, Exposure, Exposure! Your Pinnacle real estate agents share their property listings in a database called the Multiple Listing Service. This database contains the majority of properties that are for sale and is shared with all the biggest real estate websites like Realtor.com, Trulia, Zillow and so on. Through the MLS, the details of your property can be easily accessed by prospective buyers either through their agents or directly by them on the Web.

A Pinnacle agent will do all the work for you. He or she will take control of the transaction and do everything from setting an accurate asking price and prescreening prospective buyers to showing your home and negotiating the final price. All you'll need to do is keep the place neat and clean. This will free up your time to spend on weekends looking for a new home, catching up on your favorite hobbies or tv shows, or just plain relaxing.

FACT: Pinnacle Property Group is a full service brokerage – our agents handle all aspects of the transaction, including marketing the home, qualifying buyers, negotiating offers, and coordinating settlement.

The Cons: LESS EXPOSURE! If you try to sell your home without the assistance of a Pinnacle Realtor ®, you'll dramatically limit the number of potential buyers who'll view your property.

  1. Your house won't be included in the Multiple Listing Service. Think about the 90% of homebuyers that start their search online…they will never see your home! 
  2. Expect your home to sell for less. According to the National Association of Realtors, homes that sold with a Realtor® went for a higher median price than those sold by an owner. Many buyers believe they can get a better price if they're buying directly from an owner who may not know the true market value or have zero negotiating skills.

FACT: 44% of homes took longer than 10 weeks to sell in the Southwest US.

You can’t afford not to call us!! Don’t become a failed statistic. Fill out the form to the right or click here and let us show you how we CAN and WILL sell your home for top dollar in the least amount of time.

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Roberto Lee, Broker
Pinnacle Property Group
2508 Del Prado Blvd
Cape Coral, Fl 33904

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